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Direct Effect
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New Business Development
Client: A $16 billion regional financial services provider Situation: A newly acquired, specialized services organization was charged...
Chris Kennedy
Jun 30, 20201 min read
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Market Expansion
Client: Multi-billion-dollar US financial services Situation: Focused and dependent on commercial sales with over 90% of revenues tied to...
Chris Kennedy
Jun 30, 20201 min read
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New Brand Extension
Client: A $50 billion national ancillary health insurance services provider Situation: The organization unified the corporate brand by...
Chris Kennedy
Jun 30, 20201 min read
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Market Nurturing
Client: A $13 billion US travel, entertainment, and hospitality reservation platform Situation: This subscription-based subsidiary was...
Chris Kennedy
Jun 30, 20201 min read
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