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Direct Effect is a closely-held marketing consulting firm that creates ROI-focused, financially responsible marketing strategies and programs for C-Level Management at Fortune 5000 firms. For almost 25 years, we've been helping marketing professionals at blue-chip organizations navigate their way to higher revenues, greater yields, and stronger bottom lines. And doing so while enhancing brand image, strengthening customer loyalty, winning back disaffected old customers, and wooing new ones. 

 

Those strategies and programs have spanned a wide swath of industries including Advertising, Banking & Brokerage, Consumer Goods, Health Care, Insurance, Non-Profit, Publishing, Retail, Telecommunications, and Utilities.  

 

Direct Effect works best with clients who recognize they might be data rich but information poor.  Who face the sales challenge of dealing with agents, brokers, consultants, and other intermediaries.  And who can, and are willing to, track the financial impacts of their marketing and sales through each stage of the business development cycle.